Production Shot List · Chris Adkins × Megafon

The Shoot.
All 36, Locked.

This is the shooting plan out of pre-production. Thirty-six reels across three camera setups, built on your five pillars, advanced strategy only. We go over every one on today's call, then we roll.

Pre-Pro Call
Mon Jul 14
lock the list today
Shoot Day 1
Tue Jul 21
primary batch
Shoot Day 2
Tue Jul 28
overflow / pickups

The plan at a glance

Three Setups. Twelve Each.

We shoot in three blocks so we batch by camera and wardrobe, not by topic. Knock out all twelve of one format, reset, move to the next.

5 pillars only Advanced strategy, no rate talk 100% Canadian numbers Human voice, zero AI tells
Setup 01

Myth-Busting

12 reels · talking head

"Here's what most Canadians do. Here's the better way." You to camera, real numbers on screen in post.

Setup 02

Blind Ranking

12 reels · tier board

You grade it live, A to F. Every verdict lands on one of your pillars. Fast, opinionated, screenshot-bait.

Setup 03

Cloning

12 reels · two-Chris

Skeptic Homeowner vs Chris the Strategist. Same wardrobe, locked frame, quick cuts in post. Your top format.

Setup 01

Myth-Busting

Talking head to camera. Hook first, then the better way.
Camera
Single, chest-up, eye-line straight to lens. Teleprompter for the hook, then you riff the payoff in your words.
Wardrobe
Look A. Keep it consistent across all 12 in this block.
On screen
Real Canadian figures added as overlays in post, pulled from your PDFs. Never UK or Australia numbers.
Runtime
30 to 45 seconds each.
Shoot order
Bang out all 12 back to back. Hook, then "here's what they're missing."
1
Most Canadians think winning their mortgage means shopping for the lowest rate. That's the wrong game. Here's what actually pays it off years faster.
Offset / structure · proven
On screen: rate vs structure split, overlay the years saved.
2
Your paycheck sits in a checking account doing nothing. Land it against your mortgage balance and watch the years fall off. Same income, different structure.
Offset · proven
On screen: paycheck landing on the mortgage account, overlay 10.5 yrs to 4 yrs.
3
You don't need a bigger income to be mortgage-free 15 years sooner. You need your dollars landing in a different order. Here's the math on 25 years down to 6.
Mortgage-free sooner · proven
On screen: your proven 25-year to 6-year timeline illustration.
4
Most people try to squeeze investment money out of a budget that keeps shrinking. There's a way to invest every month without finding one extra dollar.
Smith Maneuver
On screen: re-advanceable structure, "invest every month, $0 extra budget."
5
Canadians accept that mortgage interest isn't tax deductible. The wealthy don't. Here's the structure that legally changes it.
Smith Maneuver · proven
On screen: interest turning into a deduction, Canadian figures.
6
Your rental income goes straight to your rental expenses. That move costs you a tax deduction every single month. Here's the fix.
Cash Damming · proven
On screen: rental income rerouted, the deduction it unlocks.
7
People think if their mortgage matures in 2029, they're stuck until then. You're not. Here's how to improve your rate or cash flow before renewal.
Prepayment penalty · 5th
On screen: 2029 maturity date, "you don't have to wait" stamp.
8
Your bank quoted an $18,000 penalty to break your mortgage. That's rarely the real number. Here's how to find it, and when breaking still wins.
Prepayment penalty · 5th
Prop: penalty calculator on screen, $18k quote vs the real figure.
9
Most people think a reverse mortgage is a last resort. The strategic play: buy your downsize home now, rent it out, and let it fund your retirement.
Reverse mortgage · proven
On screen: buy now, rent out, retire on the income.
10
Throwing every extra dollar at your mortgage feels responsible. For a lot of people it's the slowest way to build wealth. Here's why.
Smith Maneuver / structure
On screen: extra payment vs the structured move, side by side.
11
When your bank mails your renewal, they're betting you sign without looking. That signature is where they make their money. Here's the play instead.
Prepayment penalty / structure
On screen: renewal letter, "negotiable" stamp.
12
The wealthy don't pay off their mortgage the way the rest of us were taught. Here's the structure they use, and it's available to you too.
Offset / Smith · proven vein
On screen: recap of the structure, clean summary graphic.
Setup 02

Blind Ranking

You grade it live, A to F. One reason per item.
Camera
Single, waist-up so you have room to react. Tier board goes on screen in post, or physical cards in frame if you prefer.
Wardrobe
Look B. Swap from Setup 01 so the feed stays varied.
Prep
Each ranking needs its list of items ready before we roll. Bring your picks, or tell me on the call and I'll print the cards.
On screen
A to F tier graphic. Items slide into their grade as you call it.
Shoot order
All 12 in a row. Keep the energy up, opinions fast, every verdict points back to a pillar.
1
I'm grading every viral mortgage "hack" out there, A to F. Most of these get people into real trouble.
Mortgage-hack myths
Items to prep: 6 to 7 popular online "hacks" you want to call out.
2
Grading the ways people try to pay their mortgage off faster, A to F. The famous one only earns a B.
Mortgage-free sooner · proven vein
Items: extra payments, biweekly, lump sums, the offset structure, Smith.
3
Grading the most common mortgage advice Canadians get, A to F. Half of what you've been told deserves an F.
Myth-busting
Items: the standard advice lines people repeat.
4
Grading how homeowners use their home equity, A to F. Most leave the smartest move on the table.
Smith Maneuver
Items: HELOC, refinance to spend, Smith Maneuver, leave it untouched.
5
Grading the ways people try to lower their mortgage cost, A to F. Chasing the rate is a C at best.
Rate vs structure · proven
Items: chase the rate, switch lenders, change the structure, offset.
6
Grading rental-owner tax moves, A to F. One is a straight A most accountants miss.
Cash Damming · proven vein
Items: the usual rental write-offs, with Cash Damming as the A.
7
Grading the strategies that actually get you ahead on your mortgage, A to F. Only two move the needle.
Offset / Smith · proven
Items: a mix of tactics, with Offset and Smith landing on top.
8
Grading the ways to handle a high-rate mortgage you feel stuck in, A to F. Waiting until renewal isn't the answer.
Prepayment penalty · 5th
Items: wait it out, break and pay, run the penalty analyzer.
9
Grading the mortgage myths Canadians still believe, A to F. Number one is going to sting.
Myth-busting
Items: the beliefs your audience holds that cost them.
10
Grading how people plan their downsize in retirement, A to F. The last-resort move gets an F.
Reverse mortgage
Items: sell then buy, wait, reverse-as-last-resort (F), proactive downsizing (A).
11
Grading what your bank offers you at renewal, A to F. They're counting on you not reading this.
Prepayment penalty / structure
Items: the typical renewal offers and what they really cost.
12
Grading the "set it and forget it" mortgage habits, A to F. Comfortable, and costing you the whole time.
Offset / structure · proven vein
Items: the passive habits most homeowners fall into.
Setup 03

Cloning: Homeowner vs Strategist

Skeptic Homeowner (S) says the myth. Chris the Strategist (C) corrects it.
Camera
Locked-off, identical frame for both roles. Mark your floor position so both clones line up for the cut.
Wardrobe
Look C, identical for both the Homeowner and the Strategist. This is what sells the two-Chris effect.
Delivery
Homeowner is casual and a little cocky. Strategist is calm and certain. Shoot all the S lines, then all the C lines.
Reference
Grab about 2 minutes of clean footage and audio at the top for the digital double.
Shoot order
All 12 pairs. Same energy split every time.
1
S: "I'll just leave my paycheck in my checking account and pay the mortgage like everyone else."
C: "That's the leak. Land your paycheck on your mortgage balance instead and you cut years off it. Same income, different structure."
Offset · proven
2
S: "Mortgage interest isn't tax-deductible in Canada."
C: "Yours isn't. The wealthy change that, legally. It's called the Smith Maneuver."
Smith Maneuver · proven
3
S: "I just went with the lowest rate I could find."
C: "Rate is the trap. Structure is the game. Let me show you what it actually costs you."
Rate vs structure · proven
4
S: "Reverse mortgages are for people who ran out of money."
C: "Or for people who buy their downsize home now, rent it out, and let it fund retirement."
Reverse mortgage · proven
5
S: "I throw every extra dollar at my mortgage."
C: "Admirable, and possibly the slowest way to build wealth. Let me show you."
Prepay myth
6
S: "My rent covers the rental's mortgage, so I'm good."
C: "You're losing a tax deduction every single month. Here's the fix."
Cash Damming · proven
7
S: "My bank sent my renewal, so I just signed it."
C: "You left money on the table. A renewal is a negotiation, every single time."
Renewals
8
S: "I want to switch lenders but the penalty's too high."
C: "Is it, though? Let's find the real number, not the scary one."
Prepayment penalty · 5th
9
S: "I can't find room in my budget to invest."
C: "You don't need extra money. Your mortgage can pay down and invest at the same time."
Smith Maneuver
10
S: "I'll be mortgage-free in 25 years, like everyone else."
C: "Or 10. Same income, different structure. Want to see the math?"
Mortgage-free sooner · proven vein
11
S: "My mortgage matures in 2029, so I'm stuck until then."
C: "You're not. Let's look at improving your cash flow right now."
Prepayment penalty · 5th
12
S: "Paying my mortgage down fast is the smartest thing I can do."
C: "Sometimes. The wealthy structure it so the same dollars do two jobs at once."
Offset / Smith · proven vein

Before we roll

Your Shoot-Day Prep

Bring these to the shoot and every reel lands accurate, Canadian, and ready to cut.

Lock the 36 on the call, we shoot the 21st, and every reel stays in your lane: advanced strategy, Canadian, human.